Frameworks

• STP STP is a marketing framework that consists of three steps: Segmentation, Targeting, and Positioning. It is ideal for developing effective marketing strategies and is particularly effective when entering new markets, launching products, or optimizing marketing resources. Marketing Strategy
• Lean Canvas Lean Canvas is a one-page business model template that examines nine key elements: Problem, Solution, Key Metrics, Unique Value Proposition, Unfair Advantage, Channels, Customer Segments, Cost Structure, and Revenue Streams. It is ideal for startups and entrepreneurs to quickly validate business ideas and is particularly effective when developing new products or services with limited resources. Marketing Strategy
• 4P 4P analysis examines four key elements: Product, Price, Place, and Promotion. It is ideal for developing marketing strategies and is particularly effective when launching new products or revisiting the marketing strategy of existing ones. Marketing Strategy